Best Time to Crack Open a FITAID ENERGY

FITAID ENERGY can work wonders when you need a quick energy boost for various reasons. You might need to pull an all-nighter for an exam or stay alert during a meeting or long drives. Regardless of why you might need a boost of energy, cracking open an ice-cold can of FITAID ENERGY can make a huge difference.

But it is important to understand how energy drinks work to provide you with that energy boost. If you’re wondering when the effects of these drinks kick in, here is a quick answer:

The caffeine in an energy drink takes about 10 minutes from when you drink it before finally entering your bloodstream. From here, it takes another 20 to 45 minutes for complete absorption. This is when you will finally start to experience an energy boost.

Keep reading to explore more about the mechanics of an energy drink and some of the best times for drinking it.

So When Should You Drink an Energy Drink?

The caffeine content in an energy drink serves as the essential energy-boosting element that requires around 45 minutes to integrate into your bloodstream. Of course, other ingredients also play a vital role, but energy drinks would not have the same effect without caffeine.

As we already mentioned, caffeine absorption usually peaks around 45 minutes after consuming an energy drink. This means that drinking it around 30-40 minutes before you need an extra kick is an optimum time.

But this does not mean that energy drinks do not work before this period. Energy drinks start working 10 minutes after consumption, but it is not before 30 minutes that you truly begin to notice its effects.

Mid-Morning Boost

Studies regarding caffeine and circadian rhythms reveal that energy drinks can work best as a mid-morning boost. People who consume an energy drink between 9:30 am and 11:30 am are likely to attain maximum energy-boosting benefits. An energy drink with clean caffeine such as the Clean Energy + Brain Boost can help you maintain energy levels throughout the day.

Mid-Afternoon Boost

Mid-afternoon tends to be the hardest part of the day for most people. Between 1:30 pm and 3:30 pm, your body begins to lose momentum as blood sugar levels drop. Try consuming FITAID ENERGY to get going with your work or school and be productive.

Pre-Workout Boost

Do you need a little extra boost of energy on longer workout days? FITAID ENERGY will give you just that in a convenient, healthy, and tasty way. The essential nutrients and minerals will boost your immunity, while clean caffeine from green tea extracts will ensure high energy levels.

Post-Workout Recovery

FITAID ENERGY has all the key ingredients to help with recovery and an added 200mg of clean caffeine. Any flavor of FITAID ENERGY is the perfect pick me up after completing an intense workout and bouncing back full of energy. So crack open a FITAID ENERGY to fight that fitness fatigue. 

You can enjoy FITAID ENERGY anytime during the day, but keep the caffeine working period in mind. Check out the new electric flavors at

Why You Should Steer Clear of the Competitor

People look for many ways to increase their energy levels. Us humans need to have enough energy and stamina to perform our daily tasks to the best of our ability. This is when energy beverages enter the picture. These drinks provide a quick boost of energy.

There are several reasons why one may need an energy drink. They are most common among students that need to pull all-nighters during exams. Others also consume energy drinks to get an energy burst before longer workout sessions. It also aids in staying alert and focused when you have to drive for long hours, especially at night.

Energy drinks have a huge market. However, there are also downsides to the current energy drink market. Let’s explore what’s wrong with the current energy sector of the beverage industry.

The Ingredients

This is the most common issue in the current energy beverage market. As the global market grows, more and more companies begin to use ingredients that may not be as good for our health. Some ingredients also carry serious, lethal risk factors.

Not to forget, the popularity of energy drinks is also continually increasing with each passing day. It is especially common for teens, making it more important to address this issue.

Here are some ingredients that most energy drink companies use, which may pose risks to your health.


As you may already know, sugar is one of the key components of an energy drink. However, not all types of sugar are suitable to consume. We are talking about sucralose, which creates a rush of energy combined with other ingredients in energy beverages.

This form of sugar falls into complex sugars, which are rather unhealthy for the body. How? The human body cannot break down or metabolize complex sugars after absorption. This means that sucralose does not convert into nutrition but rather builds up.

So while it can give you a quick burst of energy, consuming sucralose in large amounts is quite unsafe. Make sure to choose energy drinks with simpler sugar compounds like fructose and glucose.

Artificial Caffeine

With the increase in demand and caffeine supplies, energy beverage companies are turning to synthesized options. Artificial caffeine is much easier and cheaper to produce in the lab.

However, it goes through various production stages that expose it to harsh chemicals. Furthermore, a synthetic form of caffeine also undergoes rinsing to give it a glow. Substances involved in these stages can cause health risks and side effects.

So make sure you choose energy drinks with clean caffeine from sources like green tea.


Taurine is a sulfur-containing amino acid compound that occurs naturally in the environment. Unlike most amino acids, this is an essential amino acid. This means that it does not serve as a building block of protein but is rather only needed in health-concerning situations like illness and stress.

Although appropriate consumption does not pose any serious risks, over-consumption of taurine can be extremely harmful. Consuming more than 3 grams of taurine per day can cause sensitivity reactions and side effects like liver pain, stomach pain, nausea, vomiting, headache, etc.

As the current beverage market grows and gains popularity, its downsides also increase. These companies continue to use ingredients that may be harmful to your health. However, FITAID ENERGY is changing the game! 

Packed with 200mg of clean caffeine and clean ingredients, FITAID ENERGY is hands down the healthiest option for you. This naturally sweetened clean energy + sports recovery blends the recovery benefits of BCAAs, turmeric, electrolytes, vitamins, quercetin, CoQ10, and more! All 4 electric flavors of FITAID ENERGY are vegan, non-GMO, gluten-free, sodium free and naturally flavored and sweetened with only 15 calories and 3 grams of sugar. FITAID ENERGY gets the job done without the sucralose, artificial caffeine, and taurine. 

2x NBA Champion and Golden State Warriors Iron Man, Kevon Looney, is a Staple in his Community

2x NBA Champion and player for the Golden State Warriors, Kevon Looney was one of five NBA players during the 2021-2022 season to play all 82 NBA games. When it comes to being there for his team, Kevon can be counted on and when it comes to being there for his community, Kevon won’t miss an opportunity. Throughout his NBA career, Kevon has always used his platform to give back to his community. Whether it’s his hometown of Milwaukee or his second home in the bay, Kevon has been a prime example of what it means to be dependable on and off the court. 

Every summer, Kevon coordinates with the Running Rebel Community Organization to hold his annual summer camps in Milwaukee. The Running Rebels is a community organization that engages the community, youth, and their families, prevents involvement in gangs, drugs, violence, and the juvenile justice system, intervenes and guides youth by assisting them with making positive choices, and coaches youth through their transition into adulthood. Kevon has been a part of the Running Rebel community since 2nd grade and always makes it a point to dedicate his time with the youth in Milwaukee who look up to him. “I was always taught to give back. Somebody helped me get to where I am at, so I want to help the next generation get to where they want to be. I feel like that is my responsibility and role in the community,” says Looney. 

In the midst of his high school jersey retirement, Kevon again used this opportunity as a chance to give back. With his Warrior teammates coming into town, he knew it would draw a large crowd. While many people would use this as an opportunity to make it all about themselves, Kevon used this as a chance to help the community and a family in need. As the jersey retirement was the happy part of the day, Kevon used this as a chance to raise money for Sandra Parks, a 13-year-old Milwaukee girl killed by a stray bullet. “Hopefully it goes well and we help the family out,” Looney said about the event. 

Being a role model for the next generation has always been important to Kevon. In Oakland, Kevon was the principal for a day at Westlake Middle School. He used this as an opportunity to connect with the youth who watch him play basketball every night on TV. Looney ran in a relay with kids during a P.E. class, sat at a student desk in an 8th grade class during a quiz and made the morning announcements. If there was one message Kevon wanted to leave the kids, it was “Enjoy school. School is a special time in life and make a lot of friends, enjoy these journeys and meeting with people. I had a lot of mentors growing up who helped me get to where I am today and I’ll never forget that.

Training for a Marathon? Hear from LIFEAID Team Member Karly Wilson After Finishing the 126th Boston Marathon

FITAID: What was the first marathon you ran in, and what motivated you to start running marathons? 

My first marathon was in Salt Lake City Utah in 2012. I signed up for that marathon to do something for myself, not for a coach or my family or anyone else. Finishing that race was very empowering and inspired me to sign up for more. 

FITAID: To this date, how many marathons have you participated in and do they ever get easier? 

So far, I’ve finished 112 marathons total. I don’t know if I can say that they ever get “easier” because each one is different—even if I run the same course over again, it’s still a different race and it could be harder or easier or the same the second time. You just don’t know. It’s all about mindset on the day. You can come in with a terrible mindset and run a terrible race, or you can trust your training and run a great race (even if the time isn’t your best). But definitely, once I started adding CrossFit/strength training in, everything changed so that, even if it isn’t easier, it’s better. I mean, strength training has meant that I haven’t had to do so many grueling miles in preparation and can still run lean and strong and achieve better times than ever (I’m 30+ minutes faster than before CrossFit). Plus, I just don’t get injured like I was before. And it’s given me faster recovery—before adding strength training, it would take me 10 to 12 days to recover from a marathon, but now I can bounce back after a marathon and train just as hard the next day as I would have otherwise. And I feel great doing it.

FITAID: What do you enjoy most about running these marathons?

Running gives me a sense of independence. It’s just me and my body and what I can do. When I first started running, it was because I needed an outlet for things that were going on. I still get that release but I also get a sense of accomplishment and achievement.

FITAID: Can you describe the training process for getting ready to run a marathon? How do you prepare both mentally and physically? 

I’m pretty much always in training, so ramping up for a marathon doesn’t change much for me. But I do offer advice to the athletes I coach. To start, if they’re just getting into running, I remind them to meet themselves where they are. No one just steps out the door and completes a marathon. It’s all about the baby steps and going forward one small bit at a time. Training isn’t about pounding out mile after mile—it’s about combining strength training (lifting), plyometrics, and a speed-focused (interval training) running schedule to produce results. I get my athletes to work on building both muscle and running endurance so they can feel confident about being able to finish that many miles. From a mental perspective, mindset can be tough. Some tools and tricks that have worked for me are to think of something I’m grateful for each mile and just take it one at a time. Don’t think about what’s left to do but what you’re doing right in the moment. And when I’ve gotten stuck in a particular mindset, I try to stand outside of it to shift my perspective—like how an upset might be better for letting me add new ways to train or how giving in to a feeling instead of fighting it can actually let me have more success. COVID has taught me a lot about my mental health and focus, which has let me help my athletes more too. 

FITAID: While you’re running, what is running through your head? 

Everything. It could be what I want to eat later in the day. Solving a problem at work or in my personal life. Things I am grateful for. Right when I finish I forget what I was thinking about it. It’s really odd! 

FITAID: Any superstitions you have before races?

I have 4 songs I have to listen to. I have to have one of my lucky numbers on my bibs. Or at least the numbers on my bib have to add or subtract to my lucky number. 

FITAID: Morning of the Boston Marathon, what did you have for breakfast? Fruits? Bagel? Water? Or perhaps a FITAID ENERGY? 

I ate an apple and drank a FITAID Energy Mango Sorbet an hour before. I drink a PARTYAID when I finish! 

FITAID: While running, do you have a specific playlist you listen to? If so, who is your go to artist? 

I don’t listen to music. I like to hear my footsteps and focus on breath control. Listening to music changes that. 

FITAID: What is the next marathon you plan on running? 

I’m signed up for the Colfax Marathon in May! 

Thinking of training for a marathon? Have you finished a marathon? Tag us on Instagram with your marathon experiences! @FITAID 

HindeSight #87: Prioritizing Good Sleep


Track Your Sleep to Optimize Your Life

Harpreet Rai, an entrepreneur and the CEO of Oura Ring, shares his insights on how your sleep can affect your well being and everyday life. In this episode he talks about how to improve your sleep through tracking, how sleep improves your focus, mental and physical health and much more.

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The Health Toll of Poor Sleep

Sleep is one of the most frequently discussed health topics, and for good reason. In this article, Jane E. Brody shares why lack of sleep affects the overall way you feel each and every day.

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“Your future depends on your dreams, so go to sleep.”

– Mesut Barazany

17 Proven Tips on How to Sleep Better at Night

Is your sleep routine consistent? When was the last time you put your phone away BEFORE you got into bed? Check out this article to read about 15 more tips for getting better sleep, so you feel more energized throughout the day.

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The Harvard Medical School Guide to a Good Night’s Sleep – Lawrence Epstein, Steven Mardon

A goal is nothing without a plan. While you may be getting enough hours of sleep, if they aren’t quality hours, it’s easy to find yourself still exhausted come 3pm the next day. In this book, Lawrence Epstein gives a six step plan to helping you master the art of sleep.

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We’ve Got Your Sleep Needs Covered

Difficulty falling asleep? DREAMAID has your back.

Need a natural pick me up? Checkout FITAID Energy(which is 15% off today only!)


Why Do We “Crash” From High Sugar Energy Drinks?

Do you crash after the effects of your energy drink wears off? It is quite a common problem that many people face with their energy drink consumption. And while energy drinks should add to your lifestyle and give you, well, energy, the aftereffects can cause further troubles sometimes.

For the most part, energy crashes are a result of the effect of ingredients present in an energy drink. This is the reason why experiencing a crash is more common with energy beverages containing high amounts of sugar. While sugar and caffeine work together to increase your adrenaline, dopamine, and insulin concentrations, they can also have side effects.

Significant doses of energy-boosting ingredients in energy drinks can give you that boost, but they also cause your hormone levels to return to normal, resulting in exhaustion. This is known as the crash.

Understanding Caffeine Crashes

Energy drinks only take as much as 10 minutes to reach your system, causing a spike in the blood pressure and heart rate. But caffeine absorption usually peaks around 15 to 45 minutes later. As a result, you feel extra alert and have better focus.

In about 30 to 50 minutes of consumption, all caffeine in energy drinks metabolizes. Then, the liver acts by absorbing even more sugar into the circulation. In about an hour, the benefits of the caffeine may start to wear off, and a sugar crash becomes possible. Energy levels begin to dwindle as fatigue also sets in as a result.


Caffeine consumption through energy drinks  is a great way of temporarily inhibiting adenosine pathways. This is the chemical associated with how fatigued a person feels. So temporary inhibition in pathways of this chemical can give you a quick energy boost as well as enable more ‘feel good’ compounds in the brain. As a result, you feel more alert and energetic to complete the tasks at hand.

Although we all can experience the energy boost, there is limited scientific evidence to prove caffeine’s role in decreasing mental fatigue. In fact, surveys reveal that significant doses of caffeine can often lead to crashes and physical and mental exhaustion.

Most high-sugar energy drinks contain as much as 505 mg of caffeine, whereas the recommended amount for caffeine consumption is only 400 mg per day.


Are you familiar with the terms’ sugar high’ or ‘sugar hangover? A sugar hangover is what happens after consuming a high-sugar energy drink. This refers to a condition when the consumption of too much sugar in a short period of time causes temporary hyperglycemia.

While this spike in insulin level initially translates to a boost of energy, its aftereffects also include headaches, foggy thinking, thirst, and fatigue.

The infusion of energy from high amounts of sugar is usually short-lived and results in fatigue. This happens when your body finally uses up the sugar, and your insulin levels plummet. In less than an hour of a sugar boost, you will begin to lag down.

Other Ingredients

Energy drinks also contain various other energy-boosting ingredients that can cause a crash to occur.

For example, many energy drinks also contain guarana, another stimulant similar to caffeine. In combination, caffeine and guarana can give a big jolt of energy. This energy boost is often more than enough to cause a crash after its effects start wearing off.

Crashing after consuming high-sugar energy drinks is more common than you might think. This is mostly a result of ingredients like caffeine, sugar, guarana, etc. Let us know if you frequently experience crashing and how you deal with it.

To boost energy, substitute those high sugar energy drinks with FITAID Energy + Sports Recovery. Crack open an ice cold FITAID Energy + Sports Recovery for all the right vitamins, minerals, and caffeine. FITAID Energy is sure to not leave you with that sugar “crash” feeling. Check them out here


The Benefits of Vitamins B, C, D3, and E

The human body produces muscles, bone, and skin on a daily basis. It also carries oxygen and nutrients to all organs and sends nerve signals along with brain and body pathways. That is not all; your body is also responsible for formulating chemical messengers that issue instructions for sustaining your life.

While it performs all these amazing functions, your body cannot do so without some essential raw materials. These include various dietary components, minerals, and a minimum of 30 vitamins, including Vitamins B, C, D3, and E. Although these are necessary for the normal performance of important processes in the body, the body is unable to generate the nutrients on its own.

Vitamins and Their Benefits- Vitamins B, C, D3, and E

Vitamins perform hundreds of roles in order for your body to perform its functions normally and properly. This is the reason why eating a healthy diet is essential to living a healthy life. You can acquire these essential vitamins through your everyday diet intakes such as foods, dietary supplements, and in several LIFEAID beverages. Here are some essential vitamins and why they are important.

B Complex

B vitamins refer to a group of 8 water-soluble vitamins that are associated with essential roles in the completion of cellular functions of the body. Not only this, but adequate amounts of B vitamins in the body promote healthy brain function, help prevent cancer, and combat stress and fatigue.

These are the only water-soluble vitamins, excluding vitamin C. Vitamins making up the B complex include thiamine (vitamin B1), riboflavin (vitamin B2), niacin (vitamin B3), pantothenic acid (vitamin B5), pyridoxine (vitamin B6), cobalamins (vitamin B12), folic acid and biotin.

You can find B vitamins in a variety of foods, while animal sources like meat are rich in vitamin B12.

Vitamin C

Also known as ascorbic acid, vitamin C aids the development, growth, and repair of all tissues in the body. This vitamin is necessary for numerous bodily functions, including iron absorption, wound healing, and collagen formation. It also maintains teeth, bones, and cartilage and the proper functioning of the immune system.

Vitamin C also carries antioxidant properties that protect against free radical damage. Free radicals tend to build up, leading to the development of severe health conditions such as arthritis, heart disease, and cancer. It also works to reduce the effects of harmful toxins and pollutants like cigarette smoke, etc.

Vitamin D3

Vitamin D is an essential nutrient that supports overall health, including the immune system, muscles, bones, and even your mood. Most importantly, this vitamin is responsible for the amount of phosphate and calcium absorption from food.

While calcium is essential for bone health, phosphate plays its role in the maintenance of healthy muscles, teeth, bones, and nerves. This is the reason why lack of vitamin D in the body is a common reason for pain and inflammation.

Vitamin D is available in two forms: vitamin D2 and vitamin D3. While both can fulfill your body’s vitamin D needs, vitamin D3 lasts much longer than vitamin D2. Additionally, it also performs better at increasing overall vitamin D levels in the body.

Vitamin E

Many people believe that vitamin E is a single compound. However, the E vitamin actually refers to 8 fat-soluble compounds total with amazing antioxidant properties. Alpha-tocopherol is the best E vitamin that meets all vitamin E dietary requirements of the human body.

Vitamin E plays numerous roles in the body but is most popular for its role in protecting the cells from oxidative damage. It does this by neutralizing free radicals that cause damage to cells and aid the development of health conditions. Additionally, vitamin E also plays a huge role in cellular signaling and proper immune function.

Nutrients like vitamins B. C, D3, and E are essential for the body to perform its functions properly. Lack of any of these important nutrients can increase health risks and cause other health-related issues. 

What is your favorite LIFEAID blend? Have you incorporated Vitamins B, C, D3, and E into your diet? Tag us on Instagram! @FITAID

HindeSight #86: Is Collaboration Helpful or Harmful?

Working with Colleagues: Should You Collaborate or Compete? – HBR IdeaCast Episode 848

Randall Peterson, founding director of the Leadership Institute at London Business School, has been investigating coworker dynamics for years. Through his recent analyses of workplace collaboration, he has gathered that “the idea of head-to-head competition for advancement has gone out of style in favor of a more cooperative ideal”. Although this is true, different strategies for collaboration are better for certain projects. Read on to learn more about different strategies for effective collaboration.

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Collaborate Smarter, Not Harder – MIT Sloan

Collaboration allows for input from individuals with different perspectives and skills, meaning that the final product will be better than if they were completed alone. But what about the efficiency of our collaboration? Read this article from the faculty at MIT Sloan to learn techniques that can reduce the costs of collaboration and increase its rewards.

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“Talent wins games, but teamwork and intelligence win championships.”

– Michael Jordan

4 Ways Collaboration Has Fundamentally Changed – Diane Chalef (Forbes)

Diane Chalef, former Google Workspace Lead and Forbes writer, gives us her insight in this article about the enormous shifts in how workplace collaboration takes place. “Cooperation was usually thought of as keeping everyone in their own swim lane and getting buy-in or approvals across teams and departments at the right time. But collaboration is now about combining swim lanes”. Read on to learn how collaboration has fundamentally changed and how organizations are using it to accelerate innovation.

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The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever – Michael Bungay Stanier

Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples’ potential. Read Stanier’s seven essential coaching questions and learn how saying less and asking more could change your effectiveness as a manager.

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FITAID Energy is Finally Here!

I could not be more thrilled to share our newest innovation, FITAID Energy. Naturally sweetened with 200mg of clean caffeine and available in four electric flavors, it has been a huge hit already. Make sure to try it today and let me know what you think over on Instagram!

HindeSight #85: Why is self-care so essential?

Self-Care in the Workplace: Why It’s Important from Sentry Health

This episode of the For Your Benefit podcast from Sentry Health is all about self-care in the workplace – what it means, how to practice it, and how the last few years have altered our perspectives on how to take care of ourselves. Renowned author Jason Lauritsen explains how self-care cultivates human potential at work and improves peoples’ lives.

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Self-Care Isn’t Just Good For You—It’s Also Good For Your Productivity

John Hall, strategic advisor for growth marketing agency Relevance, has helped thousands of organizations become more successful. He explains that self-care is not a selfish luxury, but rather a necessary practice that gives you the energy to pursue the things that really matter.

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“Almost everything will work again if you unplug it for a few minutes, including you.”

– Anne Lamott

How Self-Care Became So Much Work

It is clear that self-care is essential, but how do we actually practice this? It turns out, self-care can take on a lot of different forms. Dive into the Harvard Business Review’s analysis of the $11 Billion dollar self-care industry, including meditation apps, Fitbits, and goat yoga.

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The Daily Stoic – 366 Meditations on Wisdom, Perseverance, and the Art of Living

An instant Wall Street Journal Bestseller, Ryan Holiday brings us The Daily Stoic – a book of daily insights and exercises inspired by ancient philosophers and modern research. After a year of following these teachings, you will find the serenity, self-knowledge, and resilience you need to live well.

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HindeSight #84: Do you have a mentor?

Modern Mentor Podcast – How to Achieve Executive Presence in 2022

Executive presence is one’s ability to inspire trust, credibility, and poise. But what does that actually mean and how do you achieve it? Modern Mentor shares her favorite framework and some simple action steps you can take to inspire confidence in your leadership capability.

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Mentoring Matters: Three Essential Elements Of Success by Mary Abbajay

Mentoring is an underutilized, yet incredibly powerful professional growth tool. Research shows that organizations that engage in mentoring have higher levels of employee engagement, retention, and knowledge sharing. With so much benefit to companies, it makes sense that over 70% of firms on the Fortune 500 list offer mentoring programs to their employees. Read on to see how mentorship could benefit you and your organization.

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“We make a living by what we get, but we make a life by what we give.” – Winston Churchill

10 Reasons Why A Mentor Is A Must

Mentors provide information and knowledge, can see where we need to improve, and help stimulate our personal and professional growth. Check out this article to see why having mentors is a sign of strength, showing that you are smart and driven enough to succeed.

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Moonwalking With Einstein: The Art and Science of Remembering Everything

We can find many astute mentors, train ourselves professionally, and work to meet our goals each day. But if we are unable to retain the knowledge we obtain, then we will find it hard to grow in our lives. In Moonwalking With Einstein, Joshua Foer teaches us how to unlock our brain and revolutionize the power of our memory.

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